{
  "id": 18380,
  "title": "Analyst data: Assassin's Creed Odyssey experiences surge in daily active users following Christopher Nolan film",
  "url": "https://urgent.news/2026/07/30/analyst-data-assassins-creed-odyssey-experiences-surge-in-daily",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-07-30T14:04:55.000Z",
  "source": {
    "name": "GamesIndustry",
    "slug": "gamesindustry",
    "url": "https://www.gamesindustry.biz/analyst-data-assassins-creed-odyssey-experiences-surge-in-daily-active-users-following-christopher-nolan-film"
  },
  "original_language": "en",
  "account": "Since the release of the Christopher Nolan film \"Odyssey\" on July 17, the video game \"Assassin's Creed Odyssey\" has seen a significant surge in daily active users (DAUs) across all platforms, according to data from Alinea Analytics. Previously, there had been minimal promotion from Ubisoft beyond a few social media posts linking the game and film. However, the film's release has led to a staggering 90% increase in engagement on \"Assassin's Creed Odyssey\" across Steam, PlayStation, and Xbox.\n\nOn the first day of the film's premiere, DAUs stood at 122,000, but this number surged to 233,000 within ten days, nearly tripling the pre-premiere levels. The Xbox platform experienced the most dramatic increase, with DAUs climbing 134%, from 36,000 to 84,000. PlayStation also saw a dramatic jump, with DAUs nearly doubling to 114,000. Steam reported a more modest 26% growth during this period.\n\nRhys Elliott, head of market analysis at Alinea Analytics, suggested that the subscription services offered by the game on Xbox and PlayStation played a crucial role in this spike. Video Game Insights (VGI) data corroborates these findings, indicating that combined DAUs for \"Assassin's Creed Odyssey\" rose from over 150,000 on the premiere date to 238,000 by July 26. Elliott notes that while software sales have increased modestly to around 400,000 copies year-to-date, the real impact is the heightened player engagement.\n\nElliott elaborated that while the film did not lead millions to purchase an eight-year-old game, it successfully reengaged a large cohort of players with the title. This data is considered valuable ammunition for Ubisoft's potential future plans, such as an \"Assassin's Creed Odyssey Resynced.\" Similar trends have been observed in the gaming industry following the premiere of television adaptations of popular game franchises. For instance, upon the premiere of \"Prime's\" first \"Fallout\" series, DAUs for \"Fallout 3\" and \"Fallout 4\" increased by 225% in the following weeks. Additionally, \"Fallout\" game sales experienced significant spikes following the show's second-season premiere, with notable growth for \"Fallout: New Vegas\" and \"Fallout 4.\" The concurrent player count on Steam also doubled after the series premiere, increasing from an average of 20,000 to over 40,000.",
  "summary": "Following the release of Christopher Nolan's Odyssey film on July 17, daily active users of Assassin's Creed Odyssey increased significantly across all platforms. Read more",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}