{
  "id": 18379,
  "title": "Roblox Q2 revenue rises 36% to $1.5bn",
  "url": "https://urgent.news/2026/07/31/roblox-q2-revenue-rises-36-to-1-5bn",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-07-31T07:52:59.000Z",
  "source": {
    "name": "GamesIndustry",
    "slug": "gamesindustry",
    "url": "https://www.gamesindustry.biz/roblox-q2-revenue-rises-36-to-15bn"
  },
  "original_language": "en",
  "account": "Roblox reported a 36% rise in revenue to $1.5 billion in Q2, despite a slight dip in net bookings due to younger US and Canadian users generating less revenue per hour. The company attributed this to a significant shift in user engagement from high-earning viral games to newer, lower-earning games. Despite this, the average daily active users (DAUs) increased by 10% year-over-year to 123 million, with notable growth in Japan (67%) and India (64%). Average bookings per DAU dropped by 2% year-over-year to $12.66, while average monthly unique payers (MUPs) reached 27 million, a 15% increase, with an average booking of $19.25 per MUP. Age verification was completed by over half of global DAUs and 70% of users in the US and Australia. The platform launched two age-based accounts for minors, Roblox Kids (ages 5-8) and Roblox Select (ages 9-15), which now offer access to over 30,000 games. The top 10 games contributed about 20% of total hours, down from 30% three years ago. Q2 saw a 5% year-over-year increase in total hours engaged, totaling 29 billion. Over 4% of global gaming revenue now goes through Roblox, and CEO David Baszucki stated the company's goal is to capture 10% of the global gaming market, with the US being a primary focus.",
  "summary": "Roblox has announced its second-quarter financial results, highlighting substantial year-over-year revenue growth, despite a minor shortfall in net bookings. Read more",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}