{
  "id": 18374318,
  "title": "Netflix Names Mattel Executive Roberto Stanichi as VP of Consumer Products and Experiences",
  "url": "https://urgent.news/2026/11/05/netflix-names-mattel-executive-roberto-stanichi-as-vp-of-consumer",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-05T21:05:00.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/biz/news/netflix-roberto-stanichi-vp-consumer-products-experiences-1236940665/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Netflix has named Roberto Stanichi as its vice president of consumer products and experiences, poaching him away from his role as Mattel’s chief marketing and brand officer. At Netflix, Stanichi will be tasked with overseeing Netflix’s global consumer products and licensing business and its global experiences division, including its newer Netflix House activations. He will […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "TheWrap",
        "title": "Mattel’s Roberto Stanichi Joins Netflix as Global Consumer Products and Experiences VP",
        "url": "https://urgent.news/2026/11/05/mattels-roberto-stanichi-joins-netflix-as-global-consumer-products",
        "published": "2026-11-05T21:05:00.000Z"
      },
      {
        "outlet": "Deadline",
        "title": "Netflix Woos Mattel Veteran Roberto Stanichi To Lead Consumer Products and Experiences",
        "url": "https://urgent.news/2026/11/05/netflix-woos-mattel-veteran-roberto-stanichi-to-lead-consumer",
        "published": "2026-11-05T21:05:04.000Z"
      },
      {
        "outlet": "The Hollywood Reporter",
        "title": "Netflix Taps Mattel’s Roberto Stanichi to Lead Consumer Products and Experiences",
        "url": "https://urgent.news/2026/11/05/netflix-taps-mattels-roberto-stanichi-to-lead-consumer-products-and",
        "published": "2026-11-05T21:05:05.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}