{
  "id": 18350165,
  "title": "How Bad Bunny and Shakira’s Epic Residencies Changed the Game for Latin Touring",
  "url": "https://urgent.news/2026/11/05/how-bad-bunny-and-shakiras-epic-residencies-changed-the-game-for",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-05T17:58:52.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/pro/shakira-bad-bunny-destination-residencies-latin-touring/"
  },
  "original_language": "en",
  "account": "In October 2023, Live Nation faced a dilemma when trying to find a venue for Shakira's Madrid residency. Neither of Madrid's two major stadiums was available, so the company quickly acted and built a new 50,000-capacity stadium called Estadio Shakira, or Shakira Stadium. The final night of the historic residency, El Último Baile (The Last Dance), was added due to overwhelming demand, making the residency run nearly a month long. The residency grossed $81.1 million from 656,000 tickets sold.\n\nBad Bunny recently replicated this success with his 31-night residency at the Coliseo de Puerto Rico José Miguel Agrelot in San Juan, grossing even more money. These residencies have proven that Latin artists can now draw huge crowds to specific locations, showing a potential shift in the touring industry. However, the model may not be feasible for everyone, as it requires the right artist, market, demand, vision, and execution capability. For global artists with this potential, it can be a powerful alternative to traditional touring.\n\nBad Bunny's residency in Puerto Rico was a love letter to his island, bringing in an estimated $200 million to $700 million into the economy. It also had a positive impact on tourism, with 200,000 fans traveling to Puerto Rico just for the shows. While the island-specific model may not be replicable for all artists, other promoters are seeking advice on how to pull off similar Latin residencies.",
  "summary": "With bespoke venues and multi-night runs of shows, the two superstars made their destination concerts popular and hugely profitable — and more Latin artists want to follow their lead.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}