{
  "id": 18349589,
  "title": "Customers Started Rejecting Greenwashing. These Beauty Brands Thrive By Growing Their Own Ingredients",
  "url": "https://urgent.news/2026/11/05/customers-started-rejecting-greenwashing-these-beauty-brands-thrive",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-05T18:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/emily-cody/beauty-brands-greenwashing-growing-own-ingredients/91431522"
  },
  "original_language": "en",
  "account": null,
  "summary": "In an increasingly saturated skincare market, two founders have something their competitors can’t easily replicate: generations of agricultural expertise and total control over their supply chain.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}