{
  "id": 18347143,
  "title": "L’Oréal’s evolving microdrama strategy puts entertainment over product",
  "url": "https://urgent.news/2026/11/05/loreals-evolving-microdrama-strategy-puts-entertainment-over-product",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-05T17:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/loreals-evolving-microdrama-strategy-puts-entertainment-over-product/873646/"
  },
  "original_language": "en",
  "account": null,
  "summary": "A Halloween effort for the marketer’s Urban Decay brand was produced, developed and distributed with ReelShort, a leading platform in the space.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}