{
  "id": 18343836,
  "title": "E.l.f. Beauty growth driven by innovation, not just pricing power",
  "url": "https://urgent.news/2026/11/05/e-l-f-beauty-growth-driven-by-innovation-not-just-pricing-power",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-05T17:02:00.000Z",
  "source": {
    "name": "Retail Dive",
    "slug": "retail-dive",
    "url": "https://www.retaildive.com/news/elf-beauty-q2-earnings-sales-growth-innovation-pricing-power/873868/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The company’s Q2 net sales jumped 51%, with industry analysts in awe of its go-to-market capabilities and Rhode brand strength.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}