{
  "id": 18330544,
  "title": "Mike Lee and Darren Yan Unveil ISO, a Next-Generation Management Firm Specializing in Creators, Live Streamers, Gaming and Music",
  "url": "https://urgent.news/2026/11/05/mike-lee-and-darren-yan-unveil-iso-a-next-generation-management-firm",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-05T16:09:05.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/digital/news/mike-lee-darren-yan-iso-management-plaqueboymax-1236940038/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Gaming and digital media veterans Mike Lee and Darren Yan have joined together to launch ISO, a talent management firm that specializes in representing the hottest commodities in marketing and media these days: creators and livestreaming personalities. Based in Los Angeles, Lee and Yan have quietly been building ISO’s operations for about a year, with […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}