{
  "id": 18323237,
  "title": "Celsius Flagship Slips 6% as Alani Nu Grows: Rapid Earnings Reaction",
  "url": "https://urgent.news/2026/11/05/celsius-flagship-slips-6-as-alani-nu-grows-rapid-earnings-reaction",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-05T14:33:09.000Z",
  "source": {
    "name": "Motley Fool",
    "slug": "motley-fool",
    "url": "https://www.fool.com/investing/2026/11/05/celsius-flagship-slips-6-as-alani-nu-grows-rapid-earnings-reaction/?source=iedfolrf0000001"
  },
  "original_language": "en",
  "account": "Celsius Holdings reported a record third-quarter revenue of $847 million, up 17%, but its flagship Celsius brand saw a decline. Shares of the company rose around 5% in pre-market trading. Alani Nu and Rockstar Energy, acquired companies, are now driving growth. Despite a GAAP profit, adjusted earnings remained similar. The company's flagship is struggling, with the drop attributed to cutting underperforming flavors, restocking inventory, and weak club sales. Retail sales of the Celsius brand also fell by 7%, indicating that consumers are purchasing less. The company appointed a new president to lead the Celsius brand. However, the increase in profit does not solely stem from increased sales; it is also due to higher aluminum and fuel costs and a larger share of volume being sold through PepsiCo's store delivery system, which offers larger trade discounts. This shift has squeezed margins, resulting in a 3% decrease in adjusted EBITDA. The jump to a GAAP profit is mainly due to a one-time charge from previous year's distributor deals. When stripped away, adjusted earnings per share dropped by a penny to $0.41. Investors should monitor whether the falling retail sales of the Celsius brand cease once the flavor cuts are implemented. Additionally, focus on gross margin, as the report does not provide a full-year outlook on sales or costs. For better investment decisions, consider The Motley Fool's premium services.",
  "summary": "The energy drink maker's growth now depends on its newer brands, and rising costs are keeping profit from following sales.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}