{
  "id": 18322782,
  "title": "Firmly Lands $15 Million as Investors Back the Merchant Side of Agentic Commerce",
  "url": "https://urgent.news/2026/11/05/firmly-lands-15-million-as-investors-back-the-merchant-side-of-18322782",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-05T14:00:54.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/news/artificial-intelligence/2026/firmly-lands-15-million-dollars-investors-back-merchant-side-agentic-commerce/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Artificial intelligence agents are becoming a new place to shop faster than merchants can plug into them. Analysts expect AI-driven traffic to retail sites in the United States to grow 130% year over year this holiday season, according to a Thursday (Nov. 5) press release provided to PYMNTS from firmly, a Seattle startup. But every […] The post Firmly Lands $15 Million as Investors Back the…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}