{
  "id": 1832199,
  "title": "Deceptive marketing: CCP set to develop recommendations for real estate sector",
  "url": "https://urgent.news/2026/08/18/deceptive-marketing-ccp-set-to-develop-recommendations-for-real",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-18T23:48:49.000Z",
  "source": {
    "name": "Business Recorder",
    "slug": "business-recorder",
    "url": "https://www.brecorder.com/news/40435448/deceptive-marketing-ccp-set-to-develop-recommendations-for-real-estate-sector"
  },
  "original_language": "en",
  "account": "The Competition Commission of Pakistan (CCP) intends to draft policy and regulatory suggestions for the real estate market following an open hearing scheduled for August 27, which will focus on deceptive marketing and wider competition concerns. The Commission aims to gather insights from various stakeholders, including consumers, investors, developers, builders, real estate professionals, and industry associations, to uncover practices that might distort competition or mislead investors. The feedback gathered during the hearing will be incorporated into the Commission's official opinion on the sector, with recommendations targeted at enhancing transparency, competitive conditions, and consumer protection in Pakistan's largest investment-driven market. Key issues under review will encompass false or misleading claims, hidden fees, and inaccurate information regarding project approvals, development progress, amenities, and other critical details intended to draw in buyers and investors. The Commission has noted that real estate deals often represent significant savings and investments for households, making the reliability of information accessible to consumers of utmost importance. Deceptive marketing can not only inflict financial damage on buyers but may also place compliant developers at a competitive disadvantage compared to businesses leveraging questionable claims to entice customers. According to Section 10 of the Competition Act, 2010, deceptive marketing practices, including the dissemination of false or misleading information that could harm consumers or the business interests of other entities, are strictly prohibited. Although the CCP has previously conducted inquiries and enforcement actions pertaining to deceptive marketing in the real estate sector, the Commission believes that individual case-based enforcement may not adequately reveal broader competition and market issues affecting the sector. Consequently, the open hearing aims to furnish the Commission with firsthand evidence of market practices, enabling both consumers and industry representatives to pinpoint problems that may necessitate enforcement, advocacy, regulatory coordination, or policy intervention. The exercise falls under Section 29(c) of the Competition Act, which grants the CCP the authority to hold open hearings on matters impacting competition and to publicly articulate its opinion on such matters. The Commission will document submissions made during the proceedings and take them into account while formulating its opinion and recommendations. The CCP has specifically invited affected consumers and investors to present their actual experiences before the Commission, while developers and other industry participants have been solicited to identify obstacles that may impede legitimate and competitive business activities.",
  "summary": "ISLAMABAD: The Competition Commission of Pakistan (CCP) is set to develop policy and regulatory recommendations for the real estate sector as it examines deceptive marketing and broader competition concerns in an open hearing scheduled for August 27. CCP officials told Business Recorder that the exercise is expected to go beyond individual complaints and enforcement cases, with the Commission…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}