{
  "id": 18301740,
  "title": "In an AI World, Sport’s Competitive Advantage May Be Its Oldest One",
  "url": "https://urgent.news/2026/11/05/in-an-ai-world-sports-competitive-advantage-may-be-its-oldest-one",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-05T12:00:00.000Z",
  "source": {
    "name": "Sportico",
    "slug": "sportico",
    "url": "https://www.sportico.com/personalities/people/2026/ai-sports-business-edge-humans-1234957464/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Today’s guest column is from professors John Cairney and Rick Burton. We know with relative certainty, professional and big collegiate sport organizations are spending heavily on artificial intelligence. Player performance, ticket pricing, fan engagement—GMs and ADs alike believe that there is a new “secret sauce” available, and the evidence is pretty compelling. AI offers the […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}