{
  "id": 18297599,
  "title": "OpenAI is trying to make data centers into Chilean sea bass. Good luck.",
  "url": "https://urgent.news/2026/11/05/openai-is-trying-to-make-data-centers-into-chilean-sea-bass-good-luck",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-05T11:00:03.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/openai-rebrand-data-centers-compute-campus-chilean-sea-bass-2026-11"
  },
  "original_language": "en",
  "account": "OpenAI is attempting to transform the perception of data centers into \"compute campuses,\" but the challenge lies in changing a widely-used term. The term \"data center\" has a negative image, similar to how the name \"Chilean sea bass\" made a formerly unpopular fish more appealing. OpenAI acknowledges the negative perception of data centers, even with CEO Sam Altman admitting people don't want them near their homes. Despite this, the rebranding attempt faces skepticism due to the difficulty of changing a term that is already widely recognized.",
  "summary": "Calling AI data centers \"compute campuses\" is probably not going to work. Just look at how the whole \"SI\" rebrand of \"AI\" is going.",
  "key_points": [],
  "editors_take": null,
  "illustration": "https://urgent.news/ill/18297599.png",
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "CNA - Business",
        "title": "OpenAI kicks off charm offensive to change voters' view of data centers",
        "url": "https://urgent.news/2026/11/05/openai-kicks-off-charm-offensive-to-change-voters-view-of-data-centers",
        "published": "2026-11-05T10:04:10.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "OpenAI pledges to change how it handles data center deals, including avoiding nondisclosure agreements and cutting power usage, after Democrats' midterm wins (Dina Bass/Bloomberg)",
        "url": "https://urgent.news/2026/11/05/openai-pledges-to-change-how-it-handles-data-center-deals-including",
        "published": "2026-11-05T10:45:37.000Z"
      },
      {
        "outlet": "Engadget",
        "title": "OpenAI says it will protect local resources and report on the impact of its data centers",
        "url": "https://urgent.news/2026/11/05/openai-says-it-will-protect-local-resources-and-report-on-the-impact",
        "published": "2026-11-05T12:37:38.000Z"
      },
      {
        "outlet": "Quartz",
        "title": "OpenAI signals a new tack on data centers as the political backlash intensifies",
        "url": "https://urgent.news/2026/11/05/openai-signals-a-new-tack-on-data-centers-as-the-political-backlash",
        "published": "2026-11-05T13:10:39.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}