{
  "id": 182956,
  "title": "Disney Sells Out 2027 Super Bowl Ad Units at Record Rates, Record Pace",
  "url": "https://urgent.news/2026/08/05/disney-sells-out-2027-super-bowl-ad-units-at-record-rates-record-pace",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-05T15:40:49.000Z",
  "source": {
    "name": "Sportico",
    "slug": "sportico",
    "url": "https://www.sportico.com/business/media/2026/disney-sells-out-super-bowl-ads-record-rates-record-pace-1234941102/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Walt Disney Co. on Wednesday announced it has sold its last available commercial unit in ABC/ESPN’s Super Bowl LXI telecast next February, the earliest lockdown by a network of its ad inventory for the big game. Speaking to investors near the midway point of the company’s third-quarter earnings call, Disney chief financial officer Hugh […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "TheWrap",
        "title": "Disney Sells Out Super Bowl LXI Ad Inventory",
        "url": "https://urgent.news/2026/08/05/disney-sells-out-super-bowl-lxi-ad-inventory",
        "published": "2026-08-05T13:43:48.000Z"
      },
      {
        "outlet": "Deadline",
        "title": "Disney Sells Out Super Bowl Ad Inventory, Wraps Upfront Sales Process",
        "url": "https://urgent.news/2026/08/05/disney-sells-out-super-bowl-ad-inventory-wraps-upfront-sales-process",
        "published": "2026-08-05T13:47:02.000Z"
      },
      {
        "outlet": "Front Office Sports",
        "title": "Disney Sells Out of Super Bowl LXI Ad Inventory",
        "url": "https://urgent.news/2026/08/05/disney-sells-out-of-super-bowl-lxi-ad-inventory",
        "published": "2026-08-05T14:30:22.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}