{
  "id": 18294819,
  "title": "5 ways to identify pure gold this festive season",
  "url": "https://urgent.news/2026/11/05/5-ways-to-identify-pure-gold-this-festive-season",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-05T10:59:35.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/wealth/invest/how-to-identify-pure-gold-ahead-of-dhanteras-and-diwali-5-tips-for-buyers-bis-app-hallmark-purity-test-and-more/articleshow/135569864.cms"
  },
  "original_language": "en",
  "account": "Gold purchases often increase during the festive season as people purchase jewelry, coins, bars, and other items for various celebrations. However, buyers should be cautious and verify that the gold they purchase is genuine and meets the required purity standards.\n\nTo avoid being misled by attractive discounts or \"too-good-to-be-true\" deals, buyers can use the BIS Care app to verify the authenticity of hallmarked gold jewelry. The app allows users to check the HUID number inscribed on their gold jewelry, providing details about the item's purity.\n\nWhen buying multiple pieces of gold jewelry, it is essential to check the BIS hallmark on each item separately. Ensure that every piece carries the required hallmark details, such as the BIS logo, purity mark, and six-digit HUID number.\n\nAdditionally, buyers should verify that the jeweler is registered with the Bureau of Indian Standards (BIS) for selling hallmarked gold jewelry. Ask for the seller's registration details and cross-check them on the official BIS website.\n\nIf buyers remain uncertain about their gold jewelry's purity, they can have it tested at a BIS-recognized Assaying and Hallmarking (A&H) Center. These centers use approved methods to determine the gold's purity.\n\nBy following these five steps—checking the BIS Care app, verifying the BIS hallmark, ensuring each piece has its own hallmark, confirming the jeweler's BIS registration, and testing the jewelry at a BIS-recognized center—buyers can minimize the risk of purchasing counterfeit or low-purity gold. Investing a little time in these checks can save buyers from unpleasant experiences and ensure they receive genuine, high-quality gold jewelry during the festive season.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}