{
  "id": 18288191,
  "title": "Safaricom reveals SMS use drops 22.9% as customers shift to internet messaging",
  "url": "https://urgent.news/2026/11/05/safaricom-reveals-sms-use-drops-22-9-as-customers-shift-to-internet",
  "topic": "world",
  "section": "World",
  "published": "2026-11-05T10:16:50.000Z",
  "source": {
    "name": "People Daily Kenya",
    "slug": "people-daily-kenya",
    "url": "https://peopledaily.digital/business/safaricom-reveals-sms-use-drops-22-9-as-customers-shift-to-internet-messaging"
  },
  "original_language": "en",
  "account": null,
  "summary": "Safaricom has recorded a 22.9 per cent decline in the average number of text messages sent by each customer, as more subscribers turn to internet-based platforms to communicate. The telecommunications company’s half-year financial results, released on Thursday, November 5, 2026, show that messages per subscriber dropped to 98.94 during the six months ended September 30, […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}