{
  "id": 18285321,
  "title": "Daft Punk and Doctor Doom star in the 2026 Lego holiday ad: Shop our top picks from the ad",
  "url": "https://urgent.news/2026/11/05/daft-punk-and-doctor-doom-star-in-the-2026-lego-holiday-ad-shop-our",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-11-05T09:37:18.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/life/lego-holiday-ad-2026-how-to-buy"
  },
  "original_language": "en",
  "account": "Lego has kicked off its 2026 holiday campaign featuring a 74-second film directed by Michael Gracey, set to Daft Punk's hit song \"One More Time.\" The ad follows a red 2x4 Lego brick on a journey through the Lego Holiday Workshop, where it gets assembled and sent off to a family living room. To celebrate, Lego has launched a dedicated online store where viewers can shop the featured sets and characters from the ad.\n\nAmong the tops picks are the Lego Speed Champions F1 Academy Lego Race Car, priced at $27.99. This 201-piece build pays homage to the all-female racing series with detailed features like an aerodynamic rear wing, halo safety system, Pirelli-branded tires, and a driver minifigure with helmet and wrench. The film opens with a high-speed dash through the snow, featuring Daft Punk minifigures alongside real-life Dutch driver Esmee Kosterman in her liveried racer.\n\nAnother notable feature is the Avengers: Doomsday Quinjet, which is also available for purchase. The Lego holiday ad brings a classic French touch to the shopping season, making it an exciting addition for fans and collectors alike.",
  "summary": "The Lego Group released its 2026 holiday ad directed by Michael Gracey and featuring Daft Punk, E.T., and Marvel heroes. Here is where to shop the sets.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}