{
  "id": 18281658,
  "title": "He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears",
  "url": "https://urgent.news/2026/11/05/he-got-his-players-to-pose-nude-now-tony-rea-is-bringing-bransons-18281658",
  "topic": "world",
  "section": "World",
  "published": "2026-11-05T08:30:00.000Z",
  "source": {
    "name": "The Age",
    "slug": "the-age",
    "url": "https://www.theage.com.au/sport/nrl/he-got-his-players-to-pose-nude-now-tony-rea-is-bringing-branson-s-blueprint-to-bears-20261105-p61bq6.html?ref=rss"
  },
  "original_language": "en",
  "account": null,
  "summary": "As CEO for the Richard Branson-owned London Broncos in the 1990s, no publicity stunt was too brazen for Tony Rea. Now the new Bears chief is charged with getting cut-through for the expansion franchise in Perth.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Sydney Morning Herald",
        "title": "He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears",
        "url": "https://urgent.news/2026/11/05/he-got-his-players-to-pose-nude-now-tony-rea-is-bringing-bransons",
        "published": "2026-11-05T08:30:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}