{
  "id": 18262940,
  "title": "Amazon Trades at a Fraction of Costco's Valuation. Is the Discount Deserved?",
  "url": "https://urgent.news/2026/11/05/amazon-trades-at-a-fraction-of-costcos-valuation-is-the-discount",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-05T06:15:00.000Z",
  "source": {
    "name": "Motley Fool",
    "slug": "motley-fool",
    "url": "https://www.fool.com/investing/2026/11/05/amazon-trades-at-a-fraction-of-costcos-valuation-i/?source=iedfolrf0000001"
  },
  "original_language": "en",
  "account": "Amazon, the e-commerce giant, is currently trading at a fraction of Costco's valuation, leading to questions about whether the discount is justified. Despite Amazon's historical status as a growth stock, its current price-to-earnings ratio of 20 is significantly lower than Costco's 50 times trailing earnings. This disparity can be attributed to the changing landscape of the retail industry and the competitive pressure from companies like Alphabet and Microsoft, who have intensified their efforts in the cloud computing sector. While Costco's strong position in selling low-cost consumer goods has made it an attractive investment in times of uncertainty, the potential slowdown in the artificial intelligence industry, which is driving Amazon's web services growth, remains a concern. Ultimately, both stocks' current valuations may be overestimating the likelihood of a catastrophic event, making them potentially undervalued opportunities for investors.",
  "summary": "The numbers would normally be reversed. Let's look at what's got investors thinking so defensively right now.",
  "key_points": [
    "Amazon's price-to-earnings ratio is 20, while Costco's is 50.",
    "Retail industry changes and competition from Alphabet and Microsoft affect Amazon.",
    "AI industry slowdown concerns Amazon's web services growth."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Nasdaq Markets",
        "title": "Amazon Trades at a Fraction of Costco's Valuation. Is the Discount Deserved?",
        "url": "https://urgent.news/2026/11/05/amazon-trades-at-a-fraction-of-costcos-valuation-is-the-discount-18271408",
        "published": "2026-11-05T06:35:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}