{
  "id": 18255708,
  "title": "High-protein holiday treats are here",
  "url": "https://urgent.news/2026/11/05/high-protein-holiday-treats-are-here",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-05T05:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/operations/high-protein-holiday-treats-are-here/"
  },
  "original_language": "en",
  "account": "The high-protein trend continues unabated, even during the holiday season. As the festive period draws near, brands and major retailers are adapting their product lines to cater to the growing number of health-conscious consumers. Retailers like Target are broadening their holiday selections to encompass seasonal, wellness-oriented treats that double as comforting indulgences. From stocking stuffers to indulgent flavors such as cookie butter and peppermint bark, high-protein and healthier options are now taking up more shelf space this November and December. At a recent media day outlining its holiday strategy, Target's chief merchandising officer, Cara Sylvester, revealed that the retailer has been incorporating health and wellness offerings into its holiday merchandising.",
  "summary": "Products like high-protein peppermint bark and hot cocoa are taking up more shelf space this holiday season at retailers like Target.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}