{
  "id": 18254469,
  "title": "Seoul turns public relations into viral comics, hitting 5.6 mil. views",
  "url": "https://urgent.news/2026/11/05/seoul-turns-public-relations-into-viral-comics-hitting-5-6-mil-views-18254469",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-05T05:32:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/entertainment/others/20261105/seoul-turns-public-relations-into-viral-comics-hitting-56-mil-views"
  },
  "original_language": "en",
  "account": "Seoul, renowned for its thriving webtoon culture, is revolutionizing government communications by converting routine policy updates into captivating digital comics. The city's latest release, \"Seoul, 76 Years Later: Cadenza,\" has garnered an impressive 5.67 million views and 80,000 comments, with each of the first five webtoons surpassing the 1 million mark.\n\nThe city's innovation took a significant step forward with the introduction of its first animated webtoon, \"Seoul, 76 Years Later: Cadenza.\" This new format combines traditional comic panels with moving sequences and background music, elevating the storytelling experience for readers.\n\nThe narrative of \"Seoul, 76 Years Later: Cadenza\" centers around two characters: Eun-ho, a young man who gives up his dream of becoming a pianist following a hearing impairment in an accident, and Colin, a 92-year-old Korean War veteran who has safeguarded an unfinished musical score for 76 years. Linked by the sheet music given to Colin by Yoon-sik, a Korean soldier who saved his life during the conflict, Eun-ho and Colin set out on a journey through Seoul to fulfill a promise made decades ago.",
  "summary": "Long known for its webtoon culture, Korea’s capital is transforming routine government announcements into emotionally driven digital comics — and its newest installment adds full animation and a soundtrack to connect with millions of readers. Seoul Metropolitan Government said Thursday that its first five policy webtoons have collectively recorded 5.67 million views and 80,000 comments, with each…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}