{
  "id": 18250869,
  "title": "Seoul turns public relations into viral comics, hitting 5.6 mil. views",
  "url": "https://urgent.news/2026/11/05/seoul-turns-public-relations-into-viral-comics-hitting-5-6-mil-views",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-05T05:07:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/entertainment/others/20261105/seoul-turns-public-relations-into-viral-comics-hitting-56-mil-views"
  },
  "original_language": "en",
  "account": "Seoul, renowned for its thriving webtoon culture, is now turning ordinary government announcements into emotive digital comics that have attracted millions of viewers. The city's first five policy webtoons have garnered a combined total of 5.67 million views and 80,000 comments, with each series breaking the 1 million view mark. On Thursday, Seoul released its sixth installment, titled \"Seoul, 76 Years Later: Cadenza,\" which debuted as a moving webtoon featuring animated sequences and background music alongside traditional comic panels.\n\nThe story revolves around two main characters: Eun-ho, a young man who gives up his ambition of becoming a pianist after losing hearing in one ear following an accident; and Colin, a 92-year-old Korean War veteran who has kept an unfinished musical score safe for 76 years. Colin sets out on a journey through Seoul with Eun-ho to fulfill a promise made to Yoon-sik, a Korean soldier who saved his life during the war by leaving behind the sheet music. These engaging webtoons are being shared on the popular KakaoPage platform.",
  "summary": "Long known for its webtoon culture, Korea’s capital is transforming routine government announcements into emotionally driven digital comics — and its newest installment adds full animation and a soundtrack to connect with millions of readers. Seoul Metropolitan Government said Thursday that its first five policy webtoons have collectively recorded 5.67 million views and 80,000 comments, with each…",
  "key_points": [
    "Seoul releases five policy webtoons, each surpassing 1 million views",
    "Sixth installment, \"Seoul, 76 Years Later: Cadenza,\" debuts with animated sequences",
    "Webtoons shared on KakaoPage platform, garnering 5.67 million views"
  ],
  "editors_take": "Leveraging the city's existing webtoon culture to deliver policy updates transforms dry government communications into engaging digital narratives that foster deeper public connection through popular storytelling platforms.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}