{
  "id": 18241334,
  "title": "BOOK EXCERPT: No traffic, big ideas as ‘Karoogle’ brings global tech work to KwaNojoli",
  "url": "https://urgent.news/2026/11/05/book-excerpt-no-traffic-big-ideas-as-karoogle-brings-global-tech-work",
  "topic": "world",
  "section": "World",
  "published": "2026-11-05T03:58:51.000Z",
  "source": {
    "name": "Daily Maverick",
    "slug": "daily-maverick",
    "url": "https://www.dailymaverick.co.za/article/2026-11-05-no-traffic-big-ideas-as-karoogle-brings-global-tech-work-to-kwanojoli/"
  },
  "original_language": "en",
  "account": "KwaNojoli, located in the Eastern Cape Karoo, is home to the Karoo Tech Hub, a tech hub that brings Silicon Valley-style work to the region. The company, called Karoogle by those who work there, offers professionals quality careers in a place with affordable living and stunning mountain views. The tech hub was once part of an overcrowded house, but now features a massive open-plan room, a movie theater, and a popcorn machine. The founders, Priscilla and George Groves, grew up in KwaNojoli and have since collaborated on creating explainer videos using animators and creative people from around the world. The company now has 85% repeat business due to the can-do South African spirit and the affordable prices they offer.",
  "summary": "A family-run tech company brings Silicon Valley-style work to the Eastern Cape Karoo, offering professionals quality careers, affordable living and mountain views.",
  "key_points": [
    "Karoo Tech Hub in KwaNojoli brings Silicon Valley work to Eastern Cape",
    "Karoogle offers quality careers with affordable living and mountain views",
    "85% repeat business due to South African spirit and affordable prices"
  ],
  "editors_take": "By offering global professional opportunities in a rural setting, the hub proves that remote creative collaboration can thrive outside traditional urban centers through affordable living and high client retention.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}