{
  "id": 18230284,
  "title": "Oslo Innovation week: P@SHA opens Nordic corridor for home industry",
  "url": "https://urgent.news/2026/11/05/oslo-innovation-week-p-sha-opens-nordic-corridor-for-home-industry",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-05T01:57:36.000Z",
  "source": {
    "name": "Business Recorder",
    "slug": "business-recorder",
    "url": "https://www.brecorder.com/news/40447510/oslo-innovation-week-p-at-sha-opens-nordic-corridor-for-home-industry"
  },
  "original_language": "en",
  "account": "A gathering of approximately 30 Pakistani technology leaders, entrepreneurs, and innovators participated in Oslo Innovation Week 2026, a program organized by the Pakistan Software Houses Association (P@SHA). The delegates engaged in numerous high-level business meetings and explored partnership opportunities. The visit aimed to establish new pathways for Pakistan's IT sector into the Nordic market. Under the leadership of Ms. Kheezran Khan, Director of Marketing & Outreach at P@SHA, the delegation interacted with investors, startups, corporate executives, and policymakers across Norway's innovation sector to foster B2B partnerships, joint ventures, and cross-border collaborations. Over the course of four days, the event featured more than a hundred focused sessions, where P@SHA delegates met counterparts in high-growth areas such as artificial intelligence, deep technology, clean technology, health technology, and the blue economy. A notable highlight was a bilateral business networking session at the Storting, Norway's Parliament, where Pakistani tech leaders met with Norwegian business executives and policymakers to discuss long-term digital trade prospects between their nations. Delegates showcased Pakistani expertise in AI, software engineering, enterprise automation, and sustainable technology, aligning these capabilities with the Nordic region's digital demands. They also discussed potential venture partnerships, joint research and development, and talent models that could assist European scale-ups in leveraging Pakistani engineering teams. Dr. Shoab Ahmed Khan, Chairman of P@SHA, emphasized that Oslo Innovation Week represents a strategic move within P@SHA's Strategy 2031. This strategy seeks to increase the IT sector's export contribution to Pakistan, aiming for $15 billion by the fiscal year 2031. The goal necessitates identifying new markets with tailored strategies for each region. The Nordic countries are recognized globally for their digital transformation, environmental sustainability, and deep technology advancements, which highly value quality, trust, and long-term partnerships. By linking their software firms directly with Norwegian enterprises and investors, P@SHA aims to transition from traditional hourly outsourcing to high-value collaborations in AI, fintech, and green technology. The experience in Oslo confirmed the robustness of Pakistan's engineering talent. The organization will follow up on the established connections through its Brand & Global Outreach and Digital Export & Growth committees, with the objective of transforming these introductions into actual contracts, partnerships, and investments.",
  "summary": "KARACHI: A delegation of around 30 Pakistani technology leaders, founders and innovators, took part in Oslo Innovation Week 2026, organized by the Pakistan Software Houses Association (P@SHA), in Norway. Delegates held multiple high-profile business meetings and are following up on the partnership leads. The delegation opened new routes for Pakistan’s IT industry into the Nordic market. Led by…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}