{
  "id": 18225880,
  "title": "Digital brands, premium FMCG to drive ITC's growth ambitions",
  "url": "https://urgent.news/2026/11/05/digital-brands-premium-fmcg-to-drive-itcs-growth-ambitions",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-05T01:27:17.000Z",
  "source": {
    "name": "The Economic Times - Top News",
    "slug": "the-economic-times-top-news",
    "url": "https://economictimes.indiatimes.com/markets/stocks/earnings/digital-brands-premium-fmcg-to-drive-itcs-growth-ambitions/articleshow/135555514.cms"
  },
  "original_language": "en",
  "account": "ITC, the Indian conglomerate, is looking to diversify its growth beyond its traditional cigarette business due to increasing pressure from taxation and commodity inflation. The company's September-quarter performance indicated that its non-cigarette businesses, including FMCG, paperboards, agri products, and digital-first brands, played a crucial role in cushioning the impact. FMCG emerged as the strongest growth driver, with the segment's margin expanding by over 50 basis points year-on-year despite inflationary pressures. Digital-first brands like Yoga Bar, Prasuma, and Mother Sparsh showed robust growth, posting a 70% year-on-year increase and contributing a combined annual revenue of more than ₹1,800 crore. The paper business also showed momentum due to improved demand and the integration of Century Pulp & Paper. Analysts believe that ITC's scaling up of digital-first brands and the fresh foods portfolio will significantly contribute to earnings growth. Religare Broking has rated ITC stock with a 'buy' rating and a target price of ₹408, suggesting a 46% upside from its current closing price of ₹279.7. The stock's trailing P/E multiple of 18.2 is below its five-year average of 26.",
  "summary": "Amid challenges in its cigarettes business, ITC is focusing on expanding its non-cigarette offerings. The FMCG segment has shown significant growth, leading to an improved product mix and margins. Digital-first brands such as Yoga Bar and Prasuma have also reported strong revenue increases. The paperboard and agri businesses are benefiting from rising demand and exports of value-added products.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}