{
  "id": 18203007,
  "title": "Snap has more than 30 million paid subscribers across Snapchat+ and other plans",
  "url": "https://urgent.news/2026/11/04/snap-has-more-than-30-million-paid-subscribers-across-snapchat-and",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-11-04T22:55:57.000Z",
  "source": {
    "name": "Engadget",
    "slug": "engadget",
    "url": "https://www.engadget.com/2307356/snap-has-more-than-30-million-paid-subscribers-across-snapchat-and-other-plans/"
  },
  "original_language": "en",
  "account": "Snapchat reported that over 30 million power users have subscribed to one of its paid plans as of its third-quarter earnings. These subscription plans include Snapchat+, a service that offers bonus features such as seeing which friends re-watched a user's Story, and other paid tiers like Lens+ that offers AI-powered AR effects, Platinum which removes advertising, and paid storage for the app's Memory feature. The company introduced Lens+ in 2026 and noted that its usage grew nearly 600% since January of that year, indicating a significant interest in Snap's AI-powered features. Snap's CEO, Evan Spiegel, expressed that AI-powered features have exceeded their expectations, highlighting the potential of new creative experiences to drive demand for their paid products. While Snap does not have the same association with AI as some of its competitors, the introduction of AI has contributed to driving paid subscribers. In comparison, X reported having 6.3 million paid subscribers across X Premium and Grok. For Snap, advertising revenue was growing below their ambitions, and they only added 2 million new daily users since the previous quarter. To address this, Snap plans to shift their focus to reporting monthly active users rather than daily users beginning in 2027. Snapchat currently boasts 977 million monthly users. The company also expressed concern that their legal challenges and increased regulatory scrutiny over youth-related issues could impact their prospects. Snap is currently navigating multiple lawsuits over alleged safety issues, and state attorneys general have urged the company to adopt additional safety features, following Meta's high-profile settlement.",
  "summary": "Power users seem more than willing to pay for AI-powered effects.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "TechCrunch",
        "title": "Snapchat surpasses 30M paid subscribers",
        "url": "https://urgent.news/2026/11/04/snapchat-surpasses-30m-paid-subscribers",
        "published": "2026-11-04T21:49:29.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}