{
  "id": 18179014,
  "title": "The NFL Fined Caleb Williams $35,823 for His Cleats. A Baltimore Startup Wants to Foot the Bill",
  "url": "https://urgent.news/2026/11/04/the-nfl-fined-caleb-williams-35-823-for-his-cleats-a-baltimore",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-04T20:30:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/sarah-bregel/caddix-cleats-startup-caleb-williams-nfl-fines/91430723"
  },
  "original_language": "en",
  "account": null,
  "summary": "Caddix is turning the Chicago Bears quarterback’s uniform violations into a masterclass in guerrilla marketing. The three-year-old startup has already surpassed $3 million in sales.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}