{
  "id": 18163561,
  "title": "Instagram’s Betting Big on 90-Minute Videos to Beat YouTube. Will Users Actually Watch?",
  "url": "https://urgent.news/2026/11/04/instagrams-betting-big-on-90-minute-videos-to-beat-youtube-will-users",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-04T18:35:55.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/kamya-marwah/instagram-features-90-minute-videos-youtube-competition/91430672"
  },
  "original_language": "en",
  "account": null,
  "summary": "With its new ‘Features’ format, Meta is taking a direct shot at YouTube. But after years of conditioning users to scroll fast, can they change user habits?",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}