{
  "id": 18161458,
  "title": "'How can prices fall when there's nothing left?' TeamGroup CEO reckons supply-demand memory equilibrium may not happen until late 2028 at the earliest",
  "url": "https://urgent.news/2026/11/04/how-can-prices-fall-when-theres-nothing-left-teamgroup-ceo-reckons",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-11-04T16:39:11.000Z",
  "source": {
    "name": "PC Gamer",
    "slug": "pc-gamer",
    "url": "https://www.pcgamer.com/hardware/memory/how-can-prices-fall-when-theres-nothing-left-teamgroup-ceo-reckons-supply-demand-memory-equilibrium-may-not-happen-until-late-2028-at-the-earliest/"
  },
  "original_language": "en",
  "account": "The memory crisis continues to loom, with TeamGroup CEO Chen Ching warning that the worst of the shortage may not be over until the second half of 2028. According to BigGo Finance, the shortage will persist until mid-2027, after which DRAM may become so scarce that even money cannot purchase goods. TeamGroup, like other memory manufacturers, is capitalizing on the crisis by prioritizing sales to data centers and enterprises over consumers. Currently, 66% of TeamGroup's business is selling to other businesses, up from just 25% in the past. While Chen believes his relationships with vendors will help secure inventory, even at premium prices, the supply-demand equilibrium is unlikely to be reached until at least 2028, if not later. This situation raises the question: \"How can prices fall when there's nothing left?\"",
  "summary": "\"Right now you can still buy goods, they're just expensive. In a little while, you may not be able to buy goods at all.\"",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}