{
  "id": 18155915,
  "title": "People Used to Love P.F. Chang’s. Inside the Billion-Dollar Bet to Bring Them Back",
  "url": "https://urgent.news/2026/11/04/people-used-to-love-p-f-changs-inside-the-billion-dollar-bet-to-bring",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-04T17:15:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/michael-kaye/pf-changs-turnaround-experiential-dining-strategy/91430591"
  },
  "original_language": "en",
  "account": null,
  "summary": "When a brand’s most loyal customers talk about it in the past tense, great advertising isn’t enough. Here is how P.F. Chang’s is rethinking the dining room.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}