{
  "id": 18148189,
  "title": "JB Copeland’s Simple 60-Second Videos Keep Going Viral. Here’s What it Teaches Leaders About Authentic Connection",
  "url": "https://urgent.news/2026/11/04/jb-copelands-simple-60-second-videos-keep-going-viral-heres-what-it",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-04T16:01:39.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/carly-long/jb-copeland-viral-videos-authentic-connection-lessons/91429213"
  },
  "original_language": "en",
  "account": null,
  "summary": "By stripping away fancy marketing tactics and naming the unspoken feelings we all share, a former football coach built a 3-million-follower audience on trust and simple truths.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}