{
  "id": 18144296,
  "title": "UMED Campaign Adds Festive Flavour To Diwali With Freshly Prepared Snacks & Unique Customer Experience",
  "url": "https://urgent.news/2026/11/04/umed-campaign-adds-festive-flavour-to-diwali-with-freshly-prepared",
  "topic": "world",
  "section": "World",
  "published": "2026-11-04T15:03:56.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/mumbai/umed-campaign-adds-festive-flavour-to-diwali-with-freshly-prepared-snacks-unique-customer-experience"
  },
  "original_language": "en",
  "account": "Navi Mumbai recently hosted a Diwali Faral Mahotsav, a festive food festival organized by the Maharashtra State Rural Livelihoods Mission (UMED) to highlight rural women entrepreneurs and assure customers of the freshness and quality of traditional Diwali snacks.\n\nThe festival was inaugurated by UMED CEO Shridhar Dube-Patil, alongside COO Nikhilkumar Oswal and other officials such as deputy directors Balasaheb Tattu, Shweta Palve, and Sandeep Jathar, as well as technical officer and under-secretary Sharad Geete.\n\nThe event's primary objective is to bolster the financial independence of women involved in self-help groups while providing customers with freshly prepared, hygienically made Diwali delicacies. By showcasing the preparation process for the snacks, the organizers aim to instill confidence in their quality, freshness, and hygiene.\n\nA significant aspect of the festival involves the direct procurement of raw materials from farmers, which not only creates a market for rural agricultural produce but also guarantees the use of high-quality ingredients for making the snacks.\n\nVarious traditional Diwali delicacies, such as freshly prepared sev, crispy anarse, different varieties of karanjis, chivda, besan and rava laddoos made with pure desi ghee, are being offered by women's self-help groups. The festival aims to unite rural women entrepreneurs, farmers, and consumers, while simultaneously promoting traditional festive food and generating additional income opportunities for women in rural Maharashtra.",
  "summary": "Navi Mumbai: In an initiative aimed at promoting rural women entrepreneurs and building customer confidence in the quality of traditional Diwali snacks, the Maharashtra State Rural Livelihoods Mission (UMED) has organised a special Diwali Faral Mahotsav, where snacks are being prepared fresh in front of customers. UMED Officials Inaugurate Festive Food Festival The festival was inaugurated by…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}