{
  "id": 18114296,
  "title": "Abnormal AI's new CMO says 'safe is boring' and is ditching the B2B marketing playbook",
  "url": "https://urgent.news/2026/11/04/abnormal-ais-new-cmo-says-safe-is-boring-and-is-ditching-the-b2b",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-04T11:00:03.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/abnormal-ai-hires-don-jeter-cmo-2026-11"
  },
  "original_language": "en",
  "account": "Chief Marketing Officer Don Jeter has been appointed to lead Abnormal AI, a cybersecurity startup. Jeter aims to make Abnormal a household name and move away from conventional B2B marketing tactics. He envisions creating cultural moments that will capture the attention of all consumers, not just its target audience of Chief Information Security Officers (CISOs). Abnormal AI's technology uses behavioral AI to detect email security threats and monitor unusual activity in employees' digital accounts and logins. The company expanded its applications to secure organizations' use of AI tools. Abnormal AI was valued at $5.1 billion following a $250 million Series D funding round in 2024. Jeter faces the challenge of shifting the perception that Abnormal is only an email security company, competing against major tech firms and other cybersecurity vendors for market share and CISO budgets. He plans to utilize out-of-home advertising and other real-world activations to build trust and awareness before entering sales conversations. Jeter's background in deliberately offbeat marketing campaigns, such as sponsoring Monster Jam's tour and setting up an inflatable skeleton and tattoo bus at a cybersecurity conference, demonstrates his innovative approach to B2B marketing.",
  "summary": "Don Jeter plans to use unconventional marketing techniques to grab attention in the fiercely competitive and increasingly noisy AI market.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}