{
  "id": 18106000,
  "title": "EQQUALBERRY Named Champion at 2026 Amazon Top Brand Award",
  "url": "https://urgent.news/2026/11/04/eqqualberry-named-champion-at-2026-amazon-top-brand-award",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-04T10:42:51.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=280483"
  },
  "original_language": "en",
  "account": "EQQUALBERRY, a K-beauty longevity skincare brand, was honored as a Champion winner at the 2026 Amazon Top Brand Award. This prestigious recognition was presented at Amazon Beauty in Seoul on October 27, during Amazon Korea's annual beauty event. Amazon Beauty honors brands that have achieved significant growth in global markets through Amazon. This year's Champion winners included Medicube, Anua, Biodance, Dr.Melaxin, and EQQUALBERRY. Launched on Amazon in 2024, EQQUALBERRY achieved this recognition in just two years, demonstrating its impressive growth potential. The brand consistently maintained a rapid sales growth rate on Amazon, with a 14-fold increase in sales year-over-year in 2025. EQQUALBERRY aims for a 4.5-fold growth this year, which would result in a roughly 60-fold expansion of sales within two years. The brand's flagship Vitamin Illuminating Serum remains a steady seller, while the NAD+ line has emerged as a new growth driver. During Amazon's major sales event in October, EQQUALBERRY's sales surged fivefold compared to the previous year's event. The NAD+ Peptide Serum sales increased about 20-fold year-over-year, and the NAD+ Cream ranked third in the Neck & Décolleté category. These products accounted for approximately 57% of the brand's total sales during the event. Yoonho Choi, CEO of EQQUALBERRY, emphasized that Amazon provides a quick gauge of customer preference and trust, highlighting the award as a significant result of the brand's global appeal. EQQUALBERRY has rapidly expanded its retail presence this year, entering major channels such as Olive Young U.S., Boots in the U.K., Target Beauty Studio in the U.S., and Ulta Beauty.",
  "summary": "EQQUALBERRY, a K-beauty longevity skincare brand, was named a Champion winner at the 2026 Amazon Top Brand Award, presented at Amazon Beauty in Seoul 2026 at the Parnas Hotel in Seoul on Oct 27.Amazon Beauty in Seoul is an annual beauty event hosted by Amazon Korea that honors brands that have achie",
  "key_points": [
    "EQQUALBERRY won Champion at 2026 Amazon Top Brand Award",
    "Brand achieved 14-fold sales growth in 2025",
    "NAD+ Peptide Serum sales increased 20-fold YoY"
  ],
  "editors_take": "Rapidly scaling through Amazon's global infrastructure allows emerging K-beauty brands to validate consumer demand before securing major physical retail partnerships in international markets like the United States and the United Kingdom.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}