{
  "id": 18098306,
  "title": "Hyrox KL 2026 not part of Carlsberg Malaysia's sponsorship, says firm",
  "url": "https://urgent.news/2026/11/04/hyrox-kl-2026-not-part-of-carlsberg-malaysias-sponsorship-says-firm",
  "topic": "world",
  "section": "World",
  "published": "2026-11-04T08:31:45.000Z",
  "source": {
    "name": "New Straits Times",
    "slug": "new-straits-times",
    "url": "https://www.nst.com.my/news/nation/2026/11/1570684/hyrox-kl-2026-not-part-carlsberg-malaysias-sponsorship-says-firm"
  },
  "original_language": "en",
  "account": "Carlsberg Malaysia has confirmed it will not be a sponsor of Hyrox Kuala Lumpur 2026. The company made this clear in a statement on its Instagram account. Hyrox Kuala Lumpur 2026 is scheduled for December 10-13, 2026 and Carlsberg Malaysia's involvement is not part of the plans. The beer company reiterated its commitment to following Malaysia's laws and respecting local cultural sensitivities. Hyrox had previously announced a regional partnership with Carlsberg for selected events in Asia, including Singapore, Hong Kong, Taiwan and Vietnam. A government official had stated the Youth and Sports Ministry would not approve Hyrox Kuala Lumpur 2026 without Carlsberg fully withdrawing its sponsorship. This includes removal of logos, trademarks and promotional materials from all event materials and venue.",
  "summary": "KUALA LUMPUR: Carlsberg Malaysia has clarified that it is not a sponsor of Hyrox Kuala Lumpur 2026 and will not be involved in the fitness competition scheduled to take place from Dec 10 to 13.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "Malay Mail",
        "title": "Hyrox Malaysia says ‘we got this wrong’, ends Carlsberg tie-up for KL race",
        "url": "https://urgent.news/2026/11/04/hyrox-malaysia-says-we-got-this-wrong-ends-carlsberg-tie-up-for-kl",
        "published": "2026-11-04T06:44:37.000Z"
      },
      {
        "outlet": "Malaysiakini",
        "title": "'We got this wrong': Hyrox Malaysia drops Carlsberg sponsorship for December race",
        "url": "https://urgent.news/2026/11/04/we-got-this-wrong-hyrox-malaysia-drops-carlsberg-sponsorship-for",
        "published": "2026-11-04T08:29:24.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "No beer company involvement in Malaysia race, says Hyrox Malaysia",
        "url": "https://urgent.news/2026/11/04/no-beer-company-involvement-in-malaysia-race-says-hyrox-malaysia",
        "published": "2026-11-04T09:34:11.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}