{
  "id": 18080748,
  "title": "What is mogging? The 2026 Collins Word of the Year that has people over 30 asking...why?",
  "url": "https://urgent.news/2026/11/04/what-is-mogging-the-2026-collins-word-of-the-year-that-has-people",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-04T06:17:30.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/lifestyle/what-is-mogging-the-2026-collins-word-of-the-year-that-has-people-over-30-askingwhy-1.500735271"
  },
  "original_language": "en",
  "account": "Mogging, Collins English Dictionary's Word of the Year for 2026, has caused confusion among those over 30. The term, which means to outshine or outperform someone or something, was popularized by Gen Z and Gen Alpha. Initially used to describe physical appearance, mogging has since expanded to cover various aspects of life. The word originated from AMOG, a term used in pickup artist forums to describe the dominant man in a group. Over time, it became shorthand for comparing physical attractiveness and the primary term in looksmaxxing, a subculture of young men seeking to maximize their physical attractiveness. The term gained mainstream attention when a prominent looksmaxxing figure was \"brutally frame-mogged\" by a burly fraternity leader, leading to a 210% increase in usage according to Collins lexicographers. Today, mogging is mostly used as gentle teasing between friends, with its roots in grim online spaces becoming a source of humor and irony.",
  "summary": "I don't know how much bandwidth I have left to understand more new words. I survived rizz . I made my peace with delulu . I nodded along to aura farming the way you nod at a someone in a country where you only know the word for 'thank you.' By the time maxxing appeared, I stopped trying. And now, on November, Collins English Dictionary has crowned its Word of the Year for 2026, and it is, deep…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "Winnipeg Free Press",
        "title": "Collins Dictionary chooses ‘mogging’ as its 2026 word of the year",
        "url": "https://urgent.news/2026/11/03/collins-dictionary-chooses-mogging-as-its-2026-word-of-the-year",
        "published": "2026-11-03T13:12:56.000Z"
      },
      {
        "outlet": "Punch",
        "title": "Collins Dictionary names ‘mogging’ 2026 Word of the Year",
        "url": "https://urgent.news/2026/11/03/collins-dictionary-names-mogging-2026-word-of-the-year",
        "published": "2026-11-03T14:44:51.000Z"
      },
      {
        "outlet": "ABC News AU",
        "title": "Collins Dictionary names 'mogging' its word of the year",
        "url": "https://urgent.news/2026/11/04/collins-dictionary-names-mogging-its-word-of-the-year",
        "published": "2026-11-04T02:51:33.000Z"
      },
      {
        "outlet": "The Mainichi",
        "title": "Collins Dictionary chooses 'mogging' as its 2026 word of the year",
        "url": "https://urgent.news/2026/11/04/collins-dictionary-chooses-mogging-as-its-2026-word-of-the-year",
        "published": "2026-11-04T04:00:10.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}