{
  "id": 18078287,
  "title": "How Fashion Has ‘Turbocharged’ Its Diwali Marketing",
  "url": "https://urgent.news/2026/11/04/how-fashion-has-turbocharged-its-diwali-marketing",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-04T05:30:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/articles/global-markets/fashion-diwali-marketing-india-diaspora/"
  },
  "original_language": "en",
  "account": null,
  "summary": "From capsule collections to festive galas, luxury brands are going all in on Diwali marketing this year as they seek to forge deeper connections with wealthy Indian clients.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}