{
  "id": 18035060,
  "title": "Chiefs Help Carry CBS to NFL Ratings Boost",
  "url": "https://urgent.news/2026/11/03/chiefs-help-carry-cbs-to-nfl-ratings-boost",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-03T22:45:23.000Z",
  "source": {
    "name": "Front Office Sports",
    "slug": "front-office-sports",
    "url": "https://frontofficesports.com/article/chiefs-help-carry-cbs-to-nfl-ratings-boost/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Kansas City Chiefs have played a significant role in boosting CBS Sports' NFL ratings during the 2026 season. CBS' late Sunday afternoon broadcast of Week 8's Chiefs-Broncos game averaged 28.18 million viewers, just falling short of the season's top-rated broadcast. This marked the most-watched Week 8 game for CBS, driven by the Chiefs' popularity and a strong lead-in from earlier Sunday afternoon games. CBS Sports is now averaging 19.56 million viewers per game this season, up 5% from the same point last year, with its 4:25 p.m. ET Sunday window being the most-watched program on U.S. television. The NFL, overall, is averaging 18.4 million viewers per game across all domestic rights holders, marking the highest average since 2015.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}