{
  "id": 180200,
  "title": "Disney Sells Out Super Bowl Ad Inventory, Wraps Upfront Sales Process",
  "url": "https://urgent.news/2026/08/05/disney-sells-out-super-bowl-ad-inventory-wraps-upfront-sales-process",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-05T13:47:02.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/08/disney-sells-out-super-bowl-ads-upfront-1237018386/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Disney has sold out ad inventory for next February’s Super Bowl and also wrapped up 2026-27 upfront sales. The news was announced by Chief Financial Officer Hugh Johnston during the company’s fiscal third-quarter earnings call on Wednesday. The Super Bowl, which will be played at SoFi Stadium in Inglewood, CA, has been a promotional area […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "TheWrap",
        "title": "Disney Sells Out Super Bowl LXI Ad Inventory",
        "url": "https://urgent.news/2026/08/05/disney-sells-out-super-bowl-lxi-ad-inventory",
        "published": "2026-08-05T13:43:48.000Z"
      },
      {
        "outlet": "Front Office Sports",
        "title": "Disney Sells Out of Super Bowl LXI Ad Inventory",
        "url": "https://urgent.news/2026/08/05/disney-sells-out-of-super-bowl-lxi-ad-inventory",
        "published": "2026-08-05T14:30:22.000Z"
      },
      {
        "outlet": "Sportico",
        "title": "Disney Sells Out 2027 Super Bowl Ad Units at Record Rates, Record Pace",
        "url": "https://urgent.news/2026/08/05/disney-sells-out-2027-super-bowl-ad-units-at-record-rates-record-pace",
        "published": "2026-08-05T15:40:49.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}