{
  "id": 18017024,
  "title": "Hinge is making a surprising change to its subscriptions. Here’s who stands to benefit",
  "url": "https://urgent.news/2026/11/03/hinge-is-making-a-surprising-change-to-its-subscriptions-heres-who",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-03T20:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91635059/hinge-is-making-a-surprising-change-to-its-subscriptions-heres-who-stands-to-benefit"
  },
  "original_language": "en",
  "account": "Hinge, the dating app owned by Match Group, is set to introduce a new, more affordable subscription tier focused on women users. The feature, unveiled during the company's third-quarter 2026 earnings call, will provide additional filters and custom location boundaries for a lower cost. CEO Steve Bailey stated that the new tier is designed specifically for women, but also caters to price-sensitive users. Currently, Hinge offers three subscription tiers, with the basic free version and premium options Hinge+ and HingeX priced at $89.99 and $99.99 for three months, respectively. Tinder, a competitor, offers similar tiers at a lower cost, with Tinder Plus and Tinder Gold priced at $25 and $35 a month. Match Group did not provide further details on the new tier. The new offering comes as consumers express frustration with the dating app industry, with a February 2026 Harris Poll revealing 72% of Americans feeling romance is a transaction and 77% viewing dating as a marketplace. Despite these concerns, Hinge's monthly active users have increased by 12% year-over-year, making the new, more affordable subscription tier an attractive option for the growing user base. While Hinge's base is smaller than Tinder's, with around 7 million paid users, its user base is growing, while Tinder's paid user base has decreased by 4% from the previous year.",
  "summary": "Hinge users may soon have access to a more affordable subscription tier. The app’s parent company, Match Group, announced Monday it is testing a new feature geared toward women. During its third-quarter 2026 earnings call , Match Group said the new tier will give users more control through additional filters and custom location boundaries. “It’s designed for women in particular, but also for…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}