{
  "id": 18002068,
  "title": "Netflix Adds AI Recommendation Option to TV App",
  "url": "https://urgent.news/2026/11/03/netflix-adds-ai-recommendation-option-to-tv-app",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-03T18:00:00.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/media-platforms/tv/netflix-ai-discover-tv-app/"
  },
  "original_language": "en",
  "account": "Netflix is integrating AI into its recommendation system with the introduction of AI Discover, a new feature available in the TV app. This feature is currently being tested with a select group of members in the U.S. who watch Netflix in English on supported TVs. The platform's press release describes AI Discover as an interactive tool designed to enhance the discovery of content. Users will be presented with a selection of themes, which can range from emotional experiences like \"Scare Me\" to family-oriented categories such as \"Family Movie Night.\" More specific themes will appear as users explore content and provide feedback. The ability to choose \"Something Different\" will also give users a new set of recommendations. Every title will feature a \"Tune Your Recommendations\" button, allowing users to either keep a title in their watchlist or tell Netflix not to recommend it again. This feature is designed to continuously learn from user interactions and adjust its recommendations accordingly. The aim is to refine Netflix's discovery process and potentially integrate the most effective elements into the main platform.",
  "summary": "The discover offering will first roll out to U.S. subscribers who watch Netflix in English on supported TVs The post Netflix Adds AI Recommendation Option to TV App appeared first on TheWrap .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}