{
  "id": 18001636,
  "title": "A New York Giants co-owner says the NFL can reach new fans in 2 key ways",
  "url": "https://urgent.news/2026/11/03/a-new-york-giants-co-owner-says-the-nfl-can-reach-new-fans-in-2-key",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-03T17:30:38.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/carolyn-tisch-blodgett-nfl-future-growth-new-york-giants-owner-2026-11"
  },
  "original_language": "en",
  "account": "Carolyn Tisch Blodgett, co-owner of the New York Giants, believes the NFL has two ways to attract new fans: international expansion and flag football. The sports investor, who owns a 45% stake in the Giants, told Business Insider's The Long Play event that the US market cannot continue to provide growth room for the NFL alone. She emphasized the importance of playing games abroad to build a younger, more diverse audience. International games have been a staple of the NFL since 2007, with yearly games in different countries, except for 2020 due to the pandemic. Flag football, which will be an Olympic sport in 2028, is another avenue for the NFL to engage new fans, both in the US and internationally. Participation in flag football has surged 49% among high school girls in the past year, reaching over 100,000 participants. Tisch Blodgett believes that flag football could lead to a lifelong affinity for the NFL, especially for girls who may not have the opportunity to play tackle football due to safety concerns. The NFL is investing in flag football, launching Premier Flag, a new pro league that will begin in the following summer.",
  "summary": "Carolyn Tisch Blodgett believes the NFL can grow by expanding its fan base internationally and through flag football.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}