{
  "id": 17995814,
  "title": "There’s a Dark Reason So Many Celebrities Are Subjugating Themselves to AI",
  "url": "https://urgent.news/2026/11/03/theres-a-dark-reason-so-many-celebrities-are-subjugating-themselves",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-03T17:00:03.000Z",
  "source": {
    "name": "Futurism",
    "slug": "futurism",
    "url": "https://futurism.com/artificial-intelligence/dark-reasons-celebrities-ai"
  },
  "original_language": "en",
  "account": "Celebrities are frequently seen endorsing AI technologies, with notable figures like Lionel Messi promoting OpenAI in World Cup ads. This phenomenon persists despite significant public criticism. To understand its underlying reasons, we must look to Charles Porch, dubbed \"OpenAI’s Hollywood Whisperer.\" Porch, previously an Instagram influencer for 15 years, now assists AI firms in attracting celebrities to their platforms. Among his high-profile clients are Gwyneth Paltrow, who met with OpenAI CEO Sam Altman after being prompted by Porch's efforts.\n\nPorch himself identifies as a \"relationships person\" bringing tech innovations to the attention of wealthy individuals with substantial social media presence. This concerted effort by AI companies to connect with celebrities is a major factor in their adoption of AI. The involvement of famous individuals often leads to questionable decisions, such as aligning with dubious practices or endorsing unorthodox beliefs. For instance, Martin Scorsese endorsed an AI-storyboarding startup, illustrating the broader trend.\n\nHowever, a darker aspect emerges from reports by an anonymous media executive. In Hollywood, only top-tier actors are currently employed, leaving the rest jobless. Esteemed actors like Robert Pattinson and Nicole Kidman are overworked due to this shortage. AI exacerbates this issue, as it threatens to automate creative work, further diminishing opportunities for less prominent actors. The tech industry has already harmed the movie industry, similar to how streaming services like Spotify have negatively impacted artists. Now, AI could become the final blow by replacing human creativity entirely.\n\nMoreover, the uncertainty surrounding AI's impact on the industry causes anxiety among industry executives, leading to further financial cuts. As AI accumulates vast wealth and spending power, it blurs the line between help and harm for the celebrities it once sought to assist.",
  "summary": "Money is just one part of the equation. The post There’s a Dark Reason So Many Celebrities Are Subjugating Themselves to AI appeared first on Futurism .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}