{
  "id": 17979481,
  "title": "Brands Briefing: Bag charms are the hot new trend in branded CPG merch",
  "url": "https://urgent.news/2026/11/03/brands-briefing-bag-charms-are-the-hot-new-trend-in-branded-cpg-merch",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-03T15:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/brands-briefing-bag-charms-are-the-hot-new-trend-in-branded-cpg-merch/"
  },
  "original_language": "en",
  "account": "Branded bag charms have become a popular trend among modern food and beverage brands, reflecting the interests and personalities of young consumers. In recent months, Kraft Natural Cheese launched Pocket Parm, a portable version of its grated parmesan cheese, marketed as a convenient snack for movie theaters and malls. Cava also converted its standard takeout bags into limited-edition charm bags, available for one day only. Jack in the Box introduced a series of blind-bag collectibles featuring its mascot, Jibbis, while toy company Funko observed double-digit growth in its Loungefly bag brand due to bag charms and pins.\n\nThe trend of branded bag charms is not limited to food and beverage companies. H-E-B, the grocery store chain, and Grillo’s Pickles have also ventured into this space, showcasing a broader push into branded merchandise. Kraft Natural Cheese's decision to introduce Pocket Parm is driven by the desire to position the brand as a lifestyle company attuned to popular culture, while also sparking conversations around new products and menu items. Cava's bag charm launch led to increased sales and traffic on the day of its release, with customers excited to obtain the product. Social media content plays a crucial role in driving interest and creating a sense of urgency among consumers, as seen in Kraft Natural Cheese's promotional efforts with the Pocket Parm truck. This trend highlights the growing importance of branded merch as companies seek to engage with their customers beyond traditional mealtime contexts.",
  "summary": "Companies from Kraft Natural Cheese to Cava are rolling out food-themed bag charms to stay top of mind with young consumers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}