{
  "id": 17974405,
  "title": "Holiday Shoppers Plan to Spend More at Small Businesses. Many Owners Overlook 1 Key Priority",
  "url": "https://urgent.news/2026/11/03/holiday-shoppers-plan-to-spend-more-at-small-businesses-many-owners",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-03T14:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/rachel-suleymanov/holiday-shoppers-plan-spend-more-small-businesses-owners-overlook-1-key-priority/91430057"
  },
  "original_language": "en",
  "account": null,
  "summary": "A new survey found consumers are increasingly turning toward small businesses this holiday season. An economist says owners should focus on these key areas.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}