{
  "id": 17960610,
  "title": "‘Mogging’ tops ‘firewave’ as Collins’ word of the year",
  "url": "https://urgent.news/2026/11/03/mogging-tops-firewave-as-collins-word-of-the-year",
  "topic": "world",
  "section": "World",
  "published": "2026-11-03T11:56:42.000Z",
  "source": {
    "name": "The Citizen",
    "slug": "the-citizen",
    "url": "https://www.citizen.co.za/lifestyle/mogging-tops-firewave-as-collins-word-of-the-year/"
  },
  "original_language": "en",
  "account": "In a surprising turn of events, \"mogging\" has been named the word of the year by Collins English Dictionary, outshining \"firewave\" and \"ghost jobs\". Defined as the act of outshining or outperforming someone or something, this term gained popularity on social media and is believed to have originated from the slang acronym AMOG, associated with bodybuilding culture. Its usage surged by 210 percent this year, particularly among Gen Z and Gen Alpha, who use it playfully to describe someone looking more attractive or fashionable than another. The dictionary's managing director, Alex Beecroft, expressed delight at the word's mainstream adoption, stating, \"It’s a great example of how Gen Z and Gen Alpha have adopted a word and turned it into humorous slang, making the language their own and 'mogging' the rest of us!\"",
  "summary": "The word was associated with bodybuilding culture before being adopted by manosphere and incel spaces that often promote misogynist beliefs.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Business Recorder",
        "title": "'Mogging' tops 'firewave' as Collins' word of the year",
        "url": "https://urgent.news/2026/11/03/mogging-tops-firewave-as-collins-word-of-the-year-17966870",
        "published": "2026-11-03T13:03:41.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}