{
  "id": 17945106,
  "title": "How Anju turned a personal food experiment into a snack brand expanding to 41 retail stores",
  "url": "https://urgent.news/2026/11/03/how-anju-turned-a-personal-food-experiment-into-a-snack-brand",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-03T09:24:37.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/11/anju-kalhan-bliss-anju-healthy-snacks-startup-journey"
  },
  "original_language": "en",
  "account": "Anju Kalhan, a 20-year corporate veteran, transitioned from a corporate career to creating a plant-based snack brand, Bliss by Anju. Her journey began with personal health struggles, including high blood pressure and severe migraines, which motivated her to explore healthier food options. After eight marathons and training as a fitness coach, Anju noticed significant improvements in her health after adopting a plant-based whole-food diet. She then began experimenting with healthy snacks in her home kitchen, eventually leading to the founding of Bliss by Anju in 2018. The brand's products, such as granolas, cookies, and savoury snacks, are made with plant-based ingredients, spices, and nuts, avoiding added oils, ghee, dairy, and refined ingredients. Despite having no professional background in cooking or bakery operations, Anju learned through research, experimentation, and a willingness to learn. Her products, which cater to various snacking occasions, have been expanded through an in-house factory and distribution across 41 retail stores in India. Anju is now seeking investment to support the next phase of the business and emphasizes the importance of educating consumers about food labels and making informed choices.",
  "summary": "At 60, Anju Kalhan is scaling Bliss by Anju, a bootstrapped healthy snacks brand selling plant-based products across 41 stores.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}