{
  "id": 17926054,
  "title": "Seoul turns K-culture craze into hands-on tourism experience",
  "url": "https://urgent.news/2026/11/03/seoul-turns-k-culture-craze-into-hands-on-tourism-experience",
  "topic": "world",
  "section": "World",
  "published": "2026-11-03T07:17:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/lifestyle/people-events/20261103/seoul-turns-k-culture-craze-into-hands-on-tourism-experience"
  },
  "original_language": "en",
  "account": "Seoul is inviting international visitors to immerse themselves in K-culture beyond watching K-pop and tasting Korean cuisine. The Seoul Metropolitan Government will host the 2026 Seoul Travel Week, running from November 14 to 20, offering a variety of hands-on experiences to deepen visitors' connection with the culture that has captivated global attention. The event will take place at prominent sites such as Dongdaemun Design Plaza (DDP), Bukchon, and Yongsan.\n\nUnlike the expansive events of last year, which featured parades, media facades, and fan activities in partnership with Netflix Korea, this year's program prioritizes direct involvement of participants. The opening weekend will see promotional booths at Gocheok Sky Dome on November 14 and 15, coinciding with the 2026 Melon Music Awards. Visitors can engage in augmented reality experiences that showcase filming locations in Seoul, snap photos at AI-powered photo booths, and take part in tourism quizzes.\n\nThe interactive programs commence on November 16 with traditional ornament and hand-mirror making workshops at Bukchon Traditional Crafts Experience.",
  "summary": "Seoul is inviting international visitors to do more than watch K-pop and sample Korean food, offering a week of hands-on experiences that bring them closer to the culture driving global interest in Korea. The Seoul Metropolitan Government will hold 2026 Seoul Travel Week from Nov. 14 to 20, with programs spanning K-pop, beauty, food and traditional crafts at major attractions, including…",
  "key_points": [
    "Seoul invites international visitors for 2026 Seoul Travel Week.",
    "Event focuses on hands-on K-culture experiences.",
    "Workshops include ornament making at Bukchon from November 16."
  ],
  "editors_take": "Shifting from passive media consumption to active participation allows the city to transform fleeting global interest into deeper, more meaningful connections between international tourists and local cultural traditions.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}