{
  "id": 17905272,
  "title": "Apple Struggles with Rising Memory Costs",
  "url": "https://urgent.news/2026/11/03/apple-struggles-with-rising-memory-costs",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-03T04:12:51.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=280317"
  },
  "original_language": "en",
  "account": null,
  "summary": "Apple is facing challenges due to rising memory costs, despite announcing a 12% increase in sales for the fourth quarter of its 2026 fiscal year (July to September) to $114.48 billion, surpassing market expectations. However, the company's year-end sales forecast fell short of expectations, and its gross margin is projected to decline. Apple CEO John Ternus expressed concern over the unprecedented memory pricing situation and the potential for memory costs to rise higher during the peak year-end season. Despite price increases on Macs and iPads, CFO Kevan Parekh stated that it is too early to gauge the impact on demand due to supply constraints and recent price adjustments.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "Channel News Asia",
        "title": "Apple forecasts rising costs, lower services; shares slip",
        "url": "https://urgent.news/2026/11/02/apple-forecasts-rising-costs-lower-services-shares-slip",
        "published": "2026-11-02T21:31:17.000Z"
      },
      {
        "outlet": "The Business Times - Companies & Markets",
        "title": "Apple forecasts rising costs, lower services; shares slip",
        "url": "https://urgent.news/2026/11/02/apple-forecasts-rising-costs-lower-services-shares-slip-17882430",
        "published": "2026-11-02T23:56:07.000Z"
      },
      {
        "outlet": "The Indian Express",
        "title": "Apple forecasts margin drop in holiday quarter as rising memory costs bite",
        "url": "https://urgent.news/2026/11/03/apple-forecasts-margin-drop-in-holiday-quarter-as-rising-memory-costs",
        "published": "2026-11-03T03:11:56.000Z"
      },
      {
        "outlet": "YourStory",
        "title": "India shines in Apple’s record September quarter",
        "url": "https://urgent.news/2026/11/03/india-shines-in-apples-record-september-quarter",
        "published": "2026-11-03T05:28:34.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}