{
  "id": 17897815,
  "title": "Central Department Store marks 79th anniversary at Central Chidlom",
  "url": "https://urgent.news/2026/11/03/central-department-store-marks-79th-anniversary-at-central-chidlom",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-03T02:57:37.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/central-department-store-marks-79th-anniversary-at-central-chidlom-164163.html"
  },
  "original_language": "en",
  "account": "Bangkok's Central Department Store marks its 79th anniversary with a floral extravaganza at Central Chidlom from October 29th to November 2nd, 2026. The Dream Garden festival transforms the landmark shopping mall into a spectacle of colors, creativity, and experiences. The event kicked off with a charity art auction by popular artists Namtan Tipnaree and Film Rachanun, with proceeds supporting the Kamlangjai Project for inmates and ex-inmates. Five highlights await festival-goers: six floral worlds for photo opportunities, an art installation by Japanese artist Yuta Okuda, DIY workshops like Blooming Keychain and Hammered Flower Art, an AI beauty experience, and exclusive floral menus from ten renowned restaurants. The festival also offers shopping deals, up to 30% off new arrivals, and a special \"CENTRAL WONDERS BLOOM MYSTERY BOX\" for shoppers who spend THB 5,000 in a single receipt. Fitness enthusiasts can enjoy a THB 400 shopping discount for completing a 5 km or 10 km run, while international visitors and The 1 Expat members receive additional benefits.",
  "summary": "Retail operator Central Department Store opened its 79th anniversary event at Central Chidlom hosting interactive installations fashion exhibits and celebrity performances through November 2",
  "key_points": [
    "Central Department Store celebrates 79th anniversary",
    "Floral extravaganza \"Dream Garden\" runs Oct 29-Nov 2, 2026"
  ],
  "editors_take": "Integrating art, charity, and interactive technology into a seasonal festival allows the landmark retailer to deepen customer engagement while reinforcing its role as a multifaceted cultural destination.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}